PRM Sharpens Its Edge in IP Excellence at IPOPHL’s L.A.V. Seminar

“In an age when creativity can be copied with a click, knowledge is the most powerful form of protection.” 

(Photo Courtesy of IPOPHL team: Ann Cuison and Aljen Chu)

Manila, Philippines — From July to August 2025, the Intellectual Property Office of the Philippines (IPOPHL) hosted its prestigious Licensing, Auditing, Valuation (L.A.V.) IP Seminar, bringing together industry professionals committed to advancing intellectual property protection in the country. 

Philippine Recorded Music Rights Inc. (PRM), represented by Nashim Ramos (Finance) and Ashley Benitez (Membership), was honored to be among the participants, gaining valuable insights from IPOPHL’s leading experts and reaffirming PRM’s dedication to safeguarding the rights of performers and producers. 

The multi-week seminar blended expert-led lectures with engaging, hands-on activities, ensuring participants left not only enriched with knowledge but also equipped to confidently apply IP principles in real-world scenarios. 

July 15 – IP Management 

Led by Maria Minda del Rio, Chief of the IP Management and Commercialization Division (IPMCD), this opening session explored strategies for building and maintaining a robust IP portfolio. Participants identified potential IP assets in their industries, laying the groundwork for comprehensive protection. 

(Photo Courtesy of IPOPHL team: Ann Cuison and Aljen Chu) 

July 29 – IP Audit 

Aldrex Aviso, IP Specialist from the IP Management and Transfer Divison, guided attendees through the auditing process, emphasizing the importance of documenting assets and closing protection gaps. This is a vital practice for industries like music, where clarity in ownership is key to fair royalty distribution. 

August 5 – IP Valuation 

Michael Junsay, Intellectual Property Rights Specialist III, unpacked the methods of determining the economic value of creative works. Exercises linked valuation techniques to real-world licensing and negotiations, highlighting the role of accurate valuation in fair creator compensation. 

August 6 – IP Licensing and Franchising 

In the succeeding session, Adrian Sablan, Chief of the Intellectual Property Management and Technology Transfer Division, shared best practices in crafting licensing agreements that protect rights while fostering commercial opportunities. 

(Ashley Benitez, HR & Membership Officer, and Nash Ramos, Assistant Finance Manager) 

A Partnership in Advocacy 

For PRM, the L.A.V. Seminar was more than a training program. It was a chance to stand alongside IPOPHL in championing intellectual property as the lifeblood of creative industries. Every insight gained strengthens our ability to protect creators with precision, passion, and the power of up-to-date expertise. 

We extend our sincere thanks to IPOPHL for hosting this transformative program and for continually leading the way in strengthening the Philippines’ IP ecosystem. By investing in the knowledge and skills of industry partners, IPOPHL ensures that organizations like PRM can better protect and uplift Filipino creators. They ensure that their work receives the recognition, protection, and value it deserves. 

Because in a world where music can travel at the speed of a click, one thing remains clear: strong IP protection is the key to a thriving creative future for the Philippines. 

For more information on IP rights vis-a-vis your music, visit prm.com.ph or email us at info@prm.com.ph.